More and more ecommerce websites have been used media mix since more and more customers go to online shopping. Media mix of websites is defined as multimedia including video, music or pictures which are used on websites. Using media mix has an active impact on ecommerce website.
First of all, media mix can attract more customers in different groups. “How do you get the maximum number of buyer inquiries in the shortest space of time?” Yvvone once said, “Sell for More, by former real estate agent Gil Davis, provides interesting research that measures success in terms of price achieved and the length of time taken to sell, using different media.”(http://frankston-leader.whereilive.com.au/real-estate/story/media-mix-offers-best-results/) If websites create advertisings about their products or service by different media, they can attract more different customers. The reason of that is because different people always have different interesting about media types. Some people may like to see video advertisings but some others may prefer to see print advertisements.
Therefore, it is an effective way to use several different types of media on ecommerce websites. Moreover, media mix motive customer to actually buy products from ecommerce websites. Even though great massage writing may give customers feelings about the products which the ecommerce webs provide, it is not direct. However, using media such as pictures and videos with some text massage can give consumers very visual feelings, which can motive customers directly. As customers actually see the benefits from pictures or videos, it will have more probability that consumers go to buy the products rather than they just read explanations about products.
In conclusion, media mix is very effective on ecommerce websites. It can help websites to attract more consumers to view the websites and motive customers to have actually buying behaviors on products. However, websites designers have to pay attention when they put too much different types of media, because it can make websites clutter and confuse customers.
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