Importance of Information Architecture

Rosenfeld and Morville once mentioned “Information architecture involves the design of organization, labeling, navigation, and searching systems to help people find and manage information more successfully.” (Rosenfeld and Morville) Information architecture defined as term used to describe the structure of a system (Barker, 2005) is very important to on online marketers because effective information architecture [...]

Importance of Measuring Web Site

“The customer has a different perception of the web channel level of service from that of the service provider. The service provider measures what matters for infrastructure management, diagnosis and troubleshooting”, said in “The Web Channel Customer Experience – Measuring What Matters”. (http://209.85.173.104
/search?q=cache:nltSZPVkKjAJ:pfwebmon.com/Cyclik%2520Whitepaper%2520-%2520Customer%2520Experience%2520Measure%2520What%2520Matters.pdf+Measure+Web+Channel&hl=zh-CN&ct=clnk&cd=2) To understand customers more and how well websites work, it is very [...]

Privacy Online

 
This week we discuss about online privacy. Through a research, 73 percent Canadian over 16 use internet for personal reasons. People use internet for shopping, banking, making friends and so on. As more and more people have used internet to shopping or banking, personal privacy has become a very important thing people care about.
A [...]

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